Eco-Responsibility, it’s everyone business!

Last week, the Ministry of Ecology and Sustainable Development celebrated the 3rd Carpooling National Day in order to sensitize a maximum number of persons. Let’s take this opportunity to look at Citroën’s latest innovation.

The term « innovation » has always been at the heart of Citroën’s policy. First and only brand ever to be displayed on the Eiffel Tower during almost 10 years, first company to capitalize on aerial advertising, audacious and passionate (various expeditions into the wild: Asia, Africa, Sahara crossing); Citroën obviously deserves its current signature “Créative Technologie”.

Today, Citroën keeps innovating by becoming the first carmaker to build up a dedicated website to mobility and travel. In fact, Multicity offers the Internet users the possibility to find a road companion due to to their partnership with Covoiturage.fr. Thanks to this operation, the numerous spectators of the Rally France-Alsace 2012 will be able to share their trips with other fans and privilege a clean consumption, in order to reduce the Rally’s greenhouse gas emissions.

Instead of moving around by yourself in Alsace with your personal car next October, think about carpooling! The Rally France-Alsace 2012 even has its own dedicated platform on covoiturage.fr… A good way to combine economy, ecology and conviviality!